Free GBP UTM Builder: Track Google Business Profile Clicks in GA4 Fast

Use utm_source=google, utm_medium=organic and a utm_campaign that names the link, like gbp-website or gbp-post. Add utm_content with the city or store name if you run more than one profile. Keep every value lowercase, because UTM values are case sensitive and Google and google would show as two rows.

Pick organic if you want profile visits to stay in the Organic Search channel in GA4. Pick gbp if you care more about spotting the visits quickly in Session source and medium. Both work fine. What matters is using the same choice on every profile you manage, so your reports stay comparable.

There is no sign from Google that a tagged website link changes how you rank. The tags only tell your analytics where a visit came from. Two things can go wrong. A redirect might drop the tags, and a missing canonical tag could let tagged copies get crawled. Check both once.

Many profile clicks happen inside the Google Maps app or on phones that pass little or no referrer. GA4 then has nothing to go on and files the visit under Direct, or mixes it into normal search. UTM tags fix that, because the source and medium travel inside the URL itself.

Open Reports, then Acquisition, then Traffic acquisition. Change the table dimension to Session source and medium, and look for google and organic or google and gbp. Add Session campaign as a secondary dimension to split the website button from posts. New data can take about a day to appear fully.

No. UTM tags only work on web links that load a page with your analytics tag. Calls and direction requests do not open your site, so GA4 never sees them. Read those in the Performance section of your Business Profile instead. Keep your main number as the primary phone.

Yes, if you want to compare them. Send each profile to its own location page when you have one, then add the city or store name as the location. For example, shops in two towns would get two different utm_content values. One GA4 report then shows which profile sends more visits.

Yes. A URL can only have one question mark, and extra parameters join with an ampersand. This builder keeps the parameters already in your URL exactly as they are and adds the UTM tags after them. It also replaces any old utm values, so you never end up with duplicates.

Google's builder makes one link at a time for any campaign. This one is made for Business Profiles. It fills in sensible values for six profile placements at once, adds a location tag, tells you where to paste each link, and exports everything as a CSV. You can still build custom links here too.

Yes. A tagged link is a normal web address, so you can turn it into a QR code for flyers or signs. Use the custom builder with a source like flyer and a medium like print, then paste the link into our free QR code generator. Visits then show up with those labels in GA4.